Benefits Sales Strategies

“In our analysis, we concluded that there are a common set of initiatives employer-sponsored health plans use <a href="https://www.benefitspro.com/2024/12/03/navigating-the-future-of-benefits-trends-and-strategies-for-2025/" target="_blank" link-data="{&quot;cms.site.owner&quot;:{&quot;_ref&quot;:&quot;0000018e-8611-dbad-a9af-fe79f4ec0000&quot;,&quot;_type&quot;:&quot;ae3387cc-b875-31b7-b82d-63fd8d758c20&quot;},&quot;cms.content.publishDate&quot;:1733240755979,&quot;cms.content.publishUser&quot;:{&quot;_ref&quot;:&quot;00000192-e883-d331-a9d7-eadb704c0000&quot;,&quot;_type&quot;:&quot;6aa69ae1-35be-30dc-87e9-410da9e1cdcc&quot;},&quot;cms.content.updateDate&quot;:1733240755979,&quot;cms.content.updateUser&quot;:{&quot;_ref&quot;:&quot;00000192-e883-d331-a9d7-eadb704c0000&quot;,&quot;_type&quot;:&quot;6aa69ae1-35be-30dc-87e9-410da9e1cdcc&quot;},&quot;link&quot;:{&quot;attributes&quot;:[],&quot;target&quot;:&quot;NEW&quot;,&quot;url&quot;:&quot;https://www.benefitspro.com/2024/12/03/navigating-the-future-of-benefits-trends-and-strategies-for-2025/&quot;,&quot;_id&quot;:&quot;00000193-8d33-d8f2-a793-ef370ef20000&quot;,&quot;_type&quot;:&quot;33ac701a-72c1-316a-a3a5-13918cf384df&quot;},&quot;theme.bundle-default.:link:LinkEnhancement.hbs._template&quot;:null,&quot;theme.bundle-default.:link:LinkEnhancement.hbs._preset&quot;:null,&quot;_id&quot;:&quot;00000193-8d33-d8f2-a793-ef370ef20001&quot;,&quot;_type&quot;:&quot;02ec1f82-5e56-3b8c-af6e-6fc7c8772266&quot;}">within their overall benefits plan strategy</a> to combat their vendor and cost challenges,” said David Neikrug, CEO of Optimatum.

Here are 6 strategies advisors and HR leaders need heading into 2025.

Many HR and technology leaders want to grow in their understanding of the potential for bias in employee benefits technology.

Less than half of employers offer&nbsp;employee assistance programs&nbsp;or other mental health resources.

New research highlights generational differences in wellbeing needs and preferences, driving employers to take a data-driven approach to voluntary benefit offerings.

A collaborative approach between benefits advisors, HR leaders, and the C-Suite is critical to developing strategies supporting workforce and business priorities.