Benefits Sales Strategies

New research highlights generational differences in wellbeing needs and preferences, driving employers to take a data-driven approach to voluntary benefit offerings.

A collaborative approach between benefits advisors, HR leaders, and the C-Suite is critical to developing strategies supporting workforce and business priorities.

By understanding the potential tax advantages of using an HSA, individuals can better prepare for health care costs in both the short and long term.

On average across states, 9.6 insurers are participating on the ACA Marketplaces, which is higher than in any previous year.

The voluntary benefits marketplace has evolved into a sophisticated, integrated solution, requiring employers to offer more personalized, comprehensive, and data-driven benefits packages that appeal to a diverse workforce and increase participation and utilization.

President-elect Donald Trump has nominated former independent presidential candidate RFK Jr. to lead the Department of Health and Human Services, which now will require Senate confirmation.