Benefits Sales Strategies

Encouraging participation in benefits today can help to lay the groundwork for an easier re-enrollment tomorrow. With that in mind, here's how brokers can get started.

Employers are recognizing that expanding family-friendly benefits beyond what is required by federal law is a significant trend that helps safeguard…

"While the nation is crippled with health care debt, while employers are spending more and more every single year, the reality is that revenue turns into profit for insurers," Lester Morales said.

While there is one ultimate definition of success in selling, there are things that we must celebrate along the way.

As your employees prepare for the April 15 tax deadline, benefits managers should be communicating regularly to remind them that post-tax HSA contributions can reduce their tax bills.

Brokers can benefit from a new lead generation tool developed by Judy Diamond Associates for small employers, while wellbeing provider Grokker is offering a new "live session" mental health solution for employees.