Benefits Sales Strategies

This investment is in the technological aspect and in empowering caregivers, ensuring they have the skills and resources to thrive in this evolving landscape.

Offering certain benefits can help employers stand out and attract, motivate, and retain working parents.

9 in 10 employers are concerned about high-cost drugs in the pipeline, with a similar number reporting concern about pharmacy cost trends overall.

Nearly half of those who said they were very concerned about cost ended up not having the procedure done.

Finding affordable family-forming programs for certain vulnerable or under-served employee populations represents an opportunity for brokers and advisors to be more strategic about serving their employer clients.

Employers should invest time in understanding how precision medicine is addressed in their health plan and benefits strategy today.