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How does TV advertising affect health insurance enrollment?
By Jack CraverWhile TV ads can help boost enrollment for an insurer, the gains may not be great enough to offset the cost of the ad campaign.
The latest news and trends in the consumer-driven health care space, with expert analysis from actual brokers and compliance experts
While TV ads can help boost enrollment for an insurer, the gains may not be great enough to offset the cost of the ad campaign.