Broker Innovation Lab

The BenefitsPRO Broker Innovation Lab is a project that supports the long-term success and survival of employee benefits brokers, consultants and advisors in a post-health care reform era. The Lab highlights and celebrates benefits professionals and companies that have embraced the changing marketplace and positioned themselves, their practices and their employer clients for success in an ever-shifting landscape. The site features ongoing editorial coverage, including case studies, articles and industry voices, as well as broker profiles.

Top Broker Innovation Lab Stories

Stop storing data & start using it: How AI is reshaping the benefits broker role

By Tammi Shapiro

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Broker Innovation Lab Stories

January 12, 2026

January 06, 2026

December 22, 2025

December 15, 2025

December 08, 2025

December 01, 2025

November 24, 2025