Broker Innovation Lab

Brokers and benefits consultants can play a role in increasing people's access to resources and empowering individuals and their loved ones to navigate the process of choosing a plan with confidence.

When employers know the unique needs of their population and offer tailored solutions, employees are far more likely to actually take advantage of and benefit from them.

Our next two features have made some big changes this past year and they are taking their new roles and opportunities in stride. They both listened to their hearts and their heads and moved into roles where they are destined for success because they are aligned with their core beliefs and passions.

Using the six strategies defined here, brokers can help organizations provide an effective and appealing benefits package suitable for all employees across all generations.

Health plan price transparency offers the promise of empowering benefits advisors and health plan sponsors to design better health care benefits, especially for the 100 million Americans covered by a self-funded employer plan. 

Faced with tough decisions and trade-offs, employers are leaning more than ever on benefits consultants for trusted advice to help them manage the myriad choices available and plot a strategic course for their employee health care benefits.

With health care costs expected to increase 8.5% in 2024, employers are considering cost-management strategies that do not pass costs on to already financially stressed employees.

Less than half of employees feel their employer communicates details about their benefits offering extremely or very well. To improve the enrollment process, personalization and support tools can help.