The fact is, fitness apps and wearables are making inroads, especially among the younger generation and those who see themselves as early adopters.

Keck, who has more than 30 years of experience in the employee benefits industry, will serve a one-year term.

On October 1, U.S. House Committee on Small Business Chairman Sam Graves (R-MO) released a sobering statement about the ongoing problems of the Small Business Health Options Program (SHOP), one year into Obamacare's operations.

Brokers say there's a greater need for help with financial wellness, health care costs and deductibles.