Decisions around fertility care, maternal health, menopause support and HRT coverage are increasingly tied to measurable business outcomes. Advisors who understand this shift are shaping employer demand.

Improving provider directories and directory creation tools matters for wound care patients because, "in chronic wounds, time matters," Daniels said

An Ohio a bill would offer the credit to employers with two to 50 employees.

"The first quarter's $14.5 billion in transacted revenue was the highest Q1 figure we have seen in recent years," the report said.