Market and Advertise to Employee Benefits Professionals
Leverage The Industry’s Most Reputable and Trusted Brand
The BenefitsPRO suite of resources offer trusted and powerful platforms with which to deliver your marketing message. Build long-lasting relationships with top benefits brokers, benefits managers and retirement advisors, and align your brand with the most trusted employee benefits & retirement resources – online, in print, at live events and more!
Reach the Employee Benefits Audience with your Products and Services
BenefitsPRO.com provides unparalleled access to key players across the employee benefits industry:
BenefitsPRO.com offers a range of multi-channel marketing and advertising opportunities that not only reinforce your identity in the marketplace but also a long-lasting impression towards your target employee benefits audience.
of our audience took a purchasing action as a result of seeing a product or service on BenefitsPRO.com.*
*2019 BenefitsPRO Website Visitor Study
Connecting with employee benefits professionals is essential for your business
But getting them to see your message where it matters, can be a challenge. BenefitsPRO’s Marketing Insights can help you get a better view into what they are looking for, how to reach them effectively, and provide need to know information relating to employee benefits industry.
Why Choose BenefitsPRO.com to Target Employee Benefits Professionals?
Bringing together a lineup of breaking news, investigative features, multimedia resources and pioneering research designed to give benefits professionals a competitive edge, BenefitsPRO.com offers a full suite of digital opportunities that will maximize visibility and engagement for your message.
Average Monthly Unique Visitors*
Average Monthly Pageviews*
*February 2018- July 2019, SiteCatalyst
** Publisher’s Own data. Newsletter and email subscriber totals not de-duped
BenefitsPRO magazine helps professionals sell more, sell smarter and be more valuable to their clients. Only BenefitsPRO concentrates the majority of its editorial product on the sales practices, marketing strategies, and client management techniques that help agents and brokers be successful.
National Qualified Circulation*
Of subscribers provide advice/sales regarding the purchase of group and voluntary benefits.*
Identify themselves as independent or semi-captive**
*Publisher’s Own Data
**2019 Readex Reader Profile Study
Digital Advertising to Reach Employee Benefits Decision Makers
Whether you’re looking for more awareness or content engagement, we go beyond traditional digital advertising to deliver cutting-edge platforms for your message and ensure it gets noticed by a highly targeted audience of benefits professionals.
Connect your content with our website audience in the context of the editorial user experiences; the result is higher visibility and engagement for your thought leadership content.
SMARTengage units deliver high-impact content distribution while driving interaction with your resources, videos and social content.
Reveal your message as the user scrolls through site content with this high-impact digital unit that demands attention as it comes into view within the user experience.
Engage users as soon as they enter the site with this high-impact favorite. Flexible design of the interstitial ad unit can combine branding with multimedia content.
This extra-large format ad (with premium positioning) offers heightened brand presence and unparalleled visibility!
We deliver measurable ROI for businesses through a range of content and engagement opportunities that help you build long-term relationships with your best customers and prospects.
Discover how we have elevated the concept of a microsite into a smarter solution to drive more measurable ROI for your brand. SMARTsites offer a blend of original editorial with a single sponsor’s thought leadership resources to provide a digital information center that dives deep into key topics.
Attracting prospects and turning them into brand advocates begins with a great mix of storytelling and useful information. Building a story and the actual platform to showcase it, however, requires certain resources you may not have in your marketing toolbox.
You want webcasts that deliver optimum reach and ROI for your brand, but not the stress and time lost on smaller details. It starts with having the right team in place to manage your program.
Connect in person with a highly qualified audience of buyers and decision-makers in the employee benefits industry through events produced and hosted by BenefitsPRO. Build thought leadership and develop prospects with small event formats customized to your marketing priorities.
Thank you for your interest in BenefitsPRO. We offer marketers a multitude of opportunities to connect with customers and key decision-makers. Download our media kit to view our current media offerings and advertising opportunities.
With prescription drug spend driving healthcare costs, organizations need to evaluate how to get the most out of their pharmacy benefits. Download this guide and learn how to assess the effectiveness of your existing pharmacy program and pharmacy benefit management (PBM) performance to ensure you are getting the most from your investment.
Refer to this guide as a resource any time you feel stressed or overwhelmed. Feel free to share with your colleagues - many of these tips can be used in other departments to promote engagement and an overall sense of happiness.
Optimization is about offering the right benefits to the right workers through channels of their choice. Download this white paper to help your clients optimize their benefits communications and enrollment strategies to offer supplemental health benefits that help support their employees’ overall well-being.
Supplemental health benefits help support employees’ overall well-being including their financial health. Optimization is about offering the right benefits to the right workers through channels of their choice. Download this white paper and learn considerations to optimize your benefits communications and enrollment strategies.
Instead of viewing The Great Resignation negatively, think about it as an excellent opportunity to recruit talented people who can help your business grow and thrive. Download this guide and learn 5 ways to attract and retain top talent by focusing on improving the overall recruiting, hiring and working experience.
The move to self-funded health plans used to be a mostly behind-the-scenes accounting determination. Now it’s a strategic and deliberate decision with operational impacts across a company, with experience being front and center. Download this guide and learn three steps to improving your strategy -- plus helpful client conversation checklists.
An important part of your job as an HR professional is to help safeguard employee privacy and reduce the risk of cyber threats in your organization. This white paper outlines steps to demonstrate to your employees (and executives) that you value the privacy and security of sensitive, critical information.
More than 1/2 of the U.S. adult population has had their personal information hacked. With continued dependence on remote work, this statistic is especially concerning for your employer clients. Download this white paper to learn how privacy-focused identity protection benefits can help your clients.
The pandemic has fundamentally changed the way Americans access healthcare, and telehealth popularity has soared. Telehealth not only saves employers on benefits costs, but it also closes the gap in healthcare inequity. Download this white paper to help your clients offer competitive benefits in the digital age.
From Nonstop Administration and Insurance Services, Inc.
How are your clients addressing the biggest labor challenges of 2022? What role can competitive health benefits play in overcoming these obstacles? Explore the answers to these questions and more from a customer’s perspective, and discover new ways to help your clients achieve their workforce goals.
When properly utilized, healthcare benefits are one of the most valuable offerings at your company. Download this white paper and learn how to help employees unlock their healthcare benefits and experience all of the organizational upsides without adding more work to your plate.
Do you know depression is the fastest growing cause of disability claims among working adults?* While well-being benefits were formerly “nice-to-have,” they are now a requirement to thrive. This in-depth study reveals recent trends in the benefits that workers value most and how your company can accommodate employees’ expectations in 2022 and beyond.
Carve-out coverage is a powerful way to help clients manage overall health plan costs. But to start, it is important to have an understanding of excepted benefits. This interactive infographic explores the four categories and how they can help.
Download this case study to learn about a cost-effective, clinically proven program your employer clients can use to support employees with common conditions including diabetes, hypertension or dyslipidemia, or who need help with weight management, diabetes prevention or mental health.
Companies are increasingly utilizing cloud-based software and applications to automate repetitive tasks so HR teams can be freed up to handle more sensitive issues with employees such as health and safety guidelines, vaccination and health statuses. Download this ebook to help your employer partners learn how they can embrace benefits technology to enhance the human element of HR, free up valuable HR resources, and attract and retain top talent with personalized benefits.
Benefits navigation is essential if your vision is to offer a superior experience and compete for talent with employers who are striving to do likewise. But not all navigation services are the same. Download this guide for an under-the-hood look at which service model will best suit your needs.
Do you know depression is the fastest growing cause of disability claims among working adults?* While well-being benefits were formerly “nice-to-have,” they can now be considered a requirement to thrive. This in-depth study reveals recent trends in the benefits that workers value most and how companies and their brokers can help accommodate employee expectations in 2022 and beyond.
Now a new year is here. What will it take for companies to thrive in 2022? In this guide, we share four hot 2022 trends that advisers and employers should pay attention to. Each one includes key data and what you can do right now to meet changing needs.
This conversation starter guide for better benefits will walk you through six simple ways to start a productive conversation with your clients that will add value and position you as their broker of choice. Download now to stay ahead in 2022.
There are five different approaches and consulting types when it comes to working with employers on benefits. Identify which type you fall into and learn fresh ideas from the other approaches in this guide.
Competing successfully in today’s labor market means moving away from reactive recruitment practices that are overly reliant on compensation. Instead, take a more strategic approach with innovative add-on health benefits that complement core benefits and can be tailored to the needs and wants of a diverse workforce. Download this guide to learn how.
Recent surveys show that 98% of HR leaders and C-suite decision makers said they plan to offer new and expanded benefits to support their workers in 2022. This eBook offers a proven approach to benefits that will decrease your costs and increase employee engagement, productivity and satisfaction.
From Nonstop Administration and Insurance Services, Inc.
Download this guide to teach your employer clients how to build equity into their health plans with MERPs, which allow employers to pay for their employees’ qualified medical expenses on a pre-tax basis, and provide cost certainty for employers and reduce or eliminate upfront medical expenses for employees and their families.
The sweet spot is when all factors involved combine to give you the best results. It’s tough to find when it comes to healthcare benefits, but with many employees looking for new jobs, it’s more essential than ever.