Advertise With BenefitsPRO
Leverage The Industry’s Most Reputable and Trusted Brand
The BenefitsPRO suite of resources offer trusted and powerful platforms with which to deliver your marketing message. Build long lasting relationships with top benefits brokers, benefits managers and retirement advisors, and align your brand with the most trusted employee benefits & retirement resources – online, in print, at live events and more!
As top benefits brokers, benefits managers, plan sponsors and retirement advisors turn to BenefitsPRO for information on how to grow their business while adapting to constant change in the market, we enable advertisers to connect, engage and influence them through highly visible and targeted opportunities online, in print and in person.
of our audience took a purchasing action as a result of seeing a product or service on BenefitsPRO.com.*
* 2017 BenefitsPRO Website Visitor Study
Bringing together a lineup of breaking news, investigative features, multimedia resources and pioneering research designed to give benefits professionals a competitive edge, BenefitsPRO.com offers a full suite of digital opportunities that will maximize visibility and engagement for your message. Learn more about how our extensive range of options can be aligned with your marketing objectives to deliver proven performance for your campaign.
Average Monthly Unique Visitors*
Average Monthly Pageviews*
* SiteCatalyst Site Averages, January-August, 2017
** Publisher’s Own data. Newsletter and email subscriber totals not de-duped
BenefitsPRO magazine helps professionals sell more, sell smarter and be more valuable to their clients. Only BenefitsPRO concentrates the majority of its editorial product on the sales practices, marketing strategies, and client management techniques that help agents and brokers be successful.
National Qualified Circulation*
Of subscribers provide advice/sales regarding the purchase of group and voluntary benefits.*
Identify themselves as independent or semi-captive**
*Publisher’s Own Data
**2017 Readex Reader Profile Study
Innovative Digital Advertising
Whether you’re looking for more awareness or content engagement, we go beyond traditional digital advertising to deliver cutting-edge platforms for your message and ensure it gets noticed by a highly targeted audience of benefits professionals.
Connect your content with our website audience in the context of the editorial user experiences; the result is higher visibility and engagement for your thought leadership content.
SMARTengage units deliver high-impact content distribution while driving interaction with your resources, videos and social content.
Reveal your message as the user scrolls through site content with this high-impact digital unit that demands attention as it comes into view within the user experience.
Engage users as soon as they enter the site with this high-impact favorite. Flexible design of the interstitial ad unit can combine branding with multimedia content.
This NEW extra large format ad (with premium positioning) offers heightened brand presence and unparalleled visibility!
Content & Marketing Services
We deliver measurable ROI for businesses through a range of content and engagement opportunities that help you build long-term relationships with your best customers and prospects.
Discover how we have elevated the concept of a microsite into a smarter solution to drive more measurable ROI for your brand. SMARTsites offer a blend of original editorial with a single sponsor’s thought leadership resources to provide a digital information center that dives deep into key topics.
Attracting prospects and turning them into brand advocates begins with a great mix of storytelling and useful information. Building a story and the actual platform to showcase it, however, requires certain resources you may not have in your marketing toolbox.
You want webcasts that deliver optimum reach and ROI for your brand, but not the stress and time lost on smaller details. It starts with having the right team in place to manage your program.
Connect in person with a highly qualified audience of buyers and decision-makers in the employee benefits industry through events produced and hosted by BenefitsPRO. Build thought leadership and develop prospects with small event formats customized to your marketing priorities.