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(AP Photo/Lee Jin-man)

Projections of the wearable and fitness app market’s future sales have been all over the place. One obstacle has been less-than-enthusiastic adoption of the benefit as part of the benefits package offered by employers.

The fact is, fitness apps and wearables are making inroads, especially among the younger generation and those who see themselves as “early adopters.” New data produced by PwC suggests these nascent fitness aids could be about to cross the tipping point and really take off, with millennials giving a big push.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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