During a recent lunch with an industryprofessional, we both spoke wistfully about the good ol' days whenagents and brokers actually sold productsand services based on need. I'm sure if an industrynewcomer heard us, they'd roll their eyes at us old farts.
But think about it. When the ACA was being hotly debated, therewas a very strong sense that ye olde agent and broker weren'timportant to the process. Just go to healthcare.gov and sign up.Easy!
Now, we all know that was ignorant, and the president himselfhas said as much in recent months. I wonder how people who passlaws that impact our lives didn't realize how important we are tothe process. They don't buy insurance like the real world. Whatdo they know? Fair enough, but I think it's more than that. Ithink it's because somewhere along the way, we became order takers.
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