The annual Benefits Selling/Eastbridge voluntary benefits survey was conducted during March and April of this year, and almost 350 producers responded, representing a combination of employee benefit brokers, traditional voluntary brokers, enrollment companies, and agents. This article focuses on the current trends as reported by those active in the market on a daily basis and compares these to results from past studies.

One strong theme emerged in this year’s survey: Brokers who are selling voluntary are selling more today than in the past.

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