A recent study cited "pressure to relax underwriting standards" as the top concern of voluntary insurers.

One reason for this trend is the movement toward online enrollment through an exchange or benefit administration platform. The personal sales element inherent in an in-person enrollment meeting is blunted when dialogue about voluntary plans is handled online.

This trend has market impetus because ben admin systems provide an easy, one-stop place for employers to administer their plans, and online enrollment works fine in the technical sense. The process can be tracked in one place with no paper forms and no enrollment meetings.

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Core and Group Health
Voluntary Benefits
Enrollment