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As health care costs rise and voluntary benefits become more popular, competition among benefits advisors also continues to rise. This makes differentiating services more important than ever before, as clients want more and more options. One way to stay ahead of the competition is by offering benefits that include nontraditional, value-added services. 

Value-added services are designed to offer employees additional assistance beyond health care to further address pain points and make employees’ lives easier. The types of services vary and can range from the ability to reach a medical professional anywhere, anytime, to resources that help employees navigate the sometimes confusing health care billing system. Below are three value-added services that advisors can introduce to clients to rise above the competition.  

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