As health care costs rise and voluntary benefits become morepopular, competition among benefits advisors also continues torise. This makes differentiating services more important than everbefore, as clients want more and more options. One way to stay ahead of the competition is by offeringbenefits that include nontraditional, value-addedservices.

Value-added services are designed to offer employees additionalassistance beyond health care to further address pain points andmake employees’ lives easier. The types of services vary and canrange from the ability to reach a medical professional anywhere,anytime, to resources that help employees navigate the sometimesconfusing health care billing system. Below are three value-addedservices that advisors can introduce to clients to rise above thecompetition.

1. Fraud protection: According to the 2017 Javelin Identity Fraud Report, identity fraud reached newheights in 2016, with a 16 percent increase of fraud cases amongU.S. consumers. Identity theft can be an overwhelming and stressfulexperience for employees, potentially leading to increaseddistraction and less productivity. By offering clients fraudprotection, advisors can arm employees with proactive services thathelp monitor and protect personal information and provide qualitysupport if a fraudulent incident occurs.

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