Despite all the negative press, millennials now make up a majority of the U.S.workforce, and that percentage will only increase as the boomergeneration makes its exit. As such, many employers are rethinkingtheir strategies to keep and retain top talent.

Major financial institutions are appealing to millennials’interest in social impact by playing up their volunteeropportunities. It’s not just about offering a perk to bringemployees in, but in a generation where job satisfaction trumps jobloyalty, more companies are changing their culture to appeal to thegeneration’s priorities. In particular, those in the financialindustry worry they’re losing key talent to the moremillennial-friendly tech companies of Silicon Valley.

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Emily Payne

Emily Payne is director, content analytics for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.