All segments of voluntary sales distribution except occasional producers saw sales increases this year.
By Bonnie Brazzell and Nick Rockwell|July 17, 2018 at 10:35 AM
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Last month, we reported that voluntary new business annualized premium (sales) for 2017 were $8.145 billion, up almost 7 percent over 2016 sales. This month, we spotlight sales by distribution segment.
The benefit broker segment continued to take the largest share of voluntary/worksite sales at 59 percent (though their share was down slightly from 62 percent last year); the segment accounted for over $4.8 billion in sales. Career agents continue to have the second highest share, with around $1.5 billion. Voluntary brokers (classics and worksite specialists) accounted for about $1.7 billion.
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