Using individual employeedemographics can help employers and benefits managers help identifydesirable enrollment methodologies. (Photo: Shutterstock)

We have conducted research on employee attitudes about voluntary benefits for years now. Historically,we've taken a high-level view; however, we have always believedthere were meaningful segments inside this community, andthat identifying them may allow more specific strategies to bedeveloped. This led us to take a different look at this criticalconstituency.

Bonnie Brazzell and NickRockwell,
Eastbridge Consulting Group, Inc.

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