Businessman looking into future What makes a successful advisor of tomorrow? Spoiler alert: It doesn’t have to do with trendy buzzwords or engaging a new buyer within the organization. (Photo: Shutterstock)

The Advisor of Tomorrow presentation at the BenefitsPRO Broker Expo specifically addresses the flaws and challenges surrounding the broker distribution model and the financing of health care through insurance. We will discuss the faulty business models and misaligned incentives that presently serve as the foundation of the U.S. health care system.

The industry is littered with trendy buzzwords and failed “silver bullets” like consumer-driven health plans, integrated results-based wellness, benefits administration and the health care supply chain. Brokers have a long history of approaching employer clients pitching the next big thing that will bring improved efficiency and reduced costs within employee benefits, yet the data tells a different story.

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