Platform providers are becoming more prevalent and important to thevoluntary ecosystem, and it's important that producers understandhow the services may impact the broker-employer relationship.(Image: Shutterstock)
Technology is becoming more critical each day to a broker'ssuccess in voluntary benefits. One technology trend that producersmust navigate is the prevalence and growth of “platforms.”
This catch-all term has become synonymous with enrollment systems, exchanges, benefitadministration, and consolidated billing systems. Even some payrollprocessors are developing tools in this category, extending theirportfolio of employer services. These platform providers arebecoming more prevalent and important to the voluntary ecosystem,so it's important that producers understand how the services thatthese companies offer to employers, as well as how they approachthem, may impact the broker-employer relationship.
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