woman with office team You’ve seen the guy in the real estate blazer always handing out cards or talking about listings. People tend to avoid him. Can’t think why. (Photo: Shutterstock)

You’ve bought into social prospecting, but find yourself in a roomful of strangers on a regular basis.  It might be a nonprofit with local individuals or the Chamber of Commerce with local business owners and staff members.  How can you raise your visibility and be the first person they think of when they have a need?

The first thing you need to do is have lots of prospects.  Years ago, I spoke with an office manager on the West Coast.  She said the trouble with her newer folks is they had only one big prospect.  If they came through, they had a great month.  If not, they had no business for the month.

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