While employees' top preferenceto learn about voluntary benefits is on their own throughinformation sent by their employer, the next most preferredcommunication method is to speak with someone in person.
With the abundance of technology service providers vying foryour employer clients' attention, making decisions using bad dataor alluring sales propositions can leave employers vulnerable.Payroll vendors, enrollment and benefits-administration platformproviders and billing services promise cost-effective, efficientand effective solutions to ease an employer's pain points. It's notto say that these technologies will or will not deliver what theypromise, but an important element in the decision-making processmust be the preferences of employees.
Bonnie Brazzell and Nick Rockwell,Eastbridge Consulting Group, Inc.
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