Having a solid awareness ofgenerational demographics prepares you to appropriately guideemployers to make the most informed decisions for their uniqueemployee populations. (Photo: Shutterstock)

Generational demographics are shifting quickly, and youremployer clients expect you to know how these changes will impactvoluntary benefit strategies. They want to know which products theyshould offer in order to meet the needs of their increasingly diverse workforce, and they wantto offer their employees personalized enrollment communicationsbased on age, gender or life stage. These desires require a solidawareness of generational demographics so that you canappropriately guide employers to make the most informed decisionsfor their unique employee populations.

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