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Having a solid awareness of generational demographics prepares you to appropriately guide employers to make the most informed decisions for their unique employee populations. (Photo: Shutterstock)

Generational demographics are shifting quickly, and your employer clients expect you to know how these changes will impact voluntary benefit strategies. They want to know which products they should offer in order to meet the needs of their increasingly diverse workforce, and they want to offer their employees personalized enrollment communications based on age, gender or life stage. These desires require a solid awareness of generational demographics so that you can appropriately guide employers to make the most informed decisions for their unique employee populations.

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