man at laptop with colleague online giving a thumbs up Employers’ recent experiences navigating COVID-19 enrollments are making them even more open to virtual meetings, web conferences and video meetings. (Photo: Shutterstock)

Just about one year ago, COVID-19 brought abundant and unexpected changes to our world. The voluntary industry – including carriers, brokers and vendors – was forced to change the way we do business and did an outstanding job responding to these events.

Enrollment is one of the tasks that has probably been most impacted by the world’s events. While we had been moving towards virtual enrollments (i.e., online enrollments) for some time, COVID-19 forced us to accelerate that change. This year, most enrollments were virtual and used a variety of techniques and tools. Most people expect that we will no longer utilize in-person, face-to-face meetings to the same extent that we did pre-COVID-19 and that virtual enrollments are here to stay. That’s not necessarily bad news, as long as we make sure that we don’t make virtual enrollments mean passive enrollments!

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and events.
  • Access to other award-winning ALM websites including and

Already have an account?



Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including and
  • Exclusive discounts on and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2023 ALM Global, LLC. All Rights Reserved.