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Compared to major medical and other group benefits, voluntary sometimes requires a little more work to make it, well, work.
COVID-19 has also fueled increased interest in offering different types of non-traditional products.
What do brokers need to know when discussing this important service capability with employers?
Carriers plan to make changes to their 2021 enrollment and/or communication methods, but there is no clear consensus.
Let's take a look at how the pandemic has impacted sales by distribution segment.
While all product line sales were down in 2020, life insurance continued to account for the largest percentage of sales.
Even sub-segments within the mid-market differ in their voluntary benefits carrier and enrollment priorities.
Without question, the COVID-19 pandemic effected many facets of the voluntary business in 2020, and sales were no exception.
The annual BenefitsPRO/Eastbridge voluntary benefits survey indicates renewed enthusiasm and interest among employers and employees.
Most employers already understand that employees need voluntary insurance products now more than ever.