blur of participants walking at trade show (Photo: Shutterstock)

There are many reasons you might find yourself staffing a booth.  The industry trade show is a logical example.  You provide benefit plans for companies in that industry.  They have an annual state conference.  Your firm books space for a booth.  At the other end of the spectrum, your town has scheduled an auto show or crafts show.  There’s an entire village of vendors with booths.  Personal services are included, so you booked a booth.  The rationale is “These people have disposable assets.”  What do you do?

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