Employers experience a 52% lower turnover rate among newer employees who participate in corporate purpose programs such as workplace giving or volunteering.

“This past year and a half revealed just how easily employees are leaving companies and jumping to other jobs,” says Sona Khosla, chief impact officer for software provider Benevity. “There are a number of reasons for that, but we know that workers, especially ones entering the workforce for the first time, are increasingly prioritizing finding meaning and purpose in their workplace. Businesses that engage their employees in doing good are retaining and attracting top talent while strengthening their company culture.”

Employees who are not engaged or who are actively disengaged cost $7.8 trillion in lost productivity globally, according to Gallup. Companies can more effectively engage employees at all levels, especially millennials and Gen Zers, who make up 46% of the workforce in the United States and average just two to three years of tenure, by boosting participation in corporate purpose programs.

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