As a benefits professional, you want more business. This means deepening relationships with current clients and getting them to refer other business owners with high praise. You want to be “invested” in their success. It has been said commercial bankers and accountants build strong client relationships because they understand the business as well as the owner! Why can’t benefits professionals fit into the same category? Can you be a problem solver instead of a cost center?

Businesses have always faced the problem of retaining experienced employees. Many competitors see hiring a competitor’s employees as a cost-effective alternative to running a training program and cultivating home grown talent. How can your business-owning clients take steps to build employee loyalty?

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