Benefits Sales Strategies

Education and communication remain key components of growth and progress, and there are a growing number of individuals and organizations who are leading the way.

Although enrollment in non-ACA-compliant plans is at a record low, a substantial number of people continue enrolling in these plans.

By offering what employees need, educating them throughout the decision-making process, and simplifying the experience, employers should see satisfaction within their workforce.

One of the biggest challenges employers face is how to bridge the benefits information gap.

In today's fast-paced and demanding work environment, employee wellbeing has become a key focus for companies, and brokers play a crucial role in advocating and facilitating those mental health benefits.

Nearly 2 in 5 employers (39%) enhanced their medical benefits in 2023, up 6 points from 2022.