Benefits Sales Strategies

Nearly 2 in 5 employers (39%) enhanced their medical benefits in 2023, up 6 points from 2022.

Three-fourths of brokers sell nontraditional products regularly, according to the "Brokers Back in Business" Spotlight report.

Many large employers have avoided the cost-management tactic of shifting expenses to employees.

Much of the success that consultants find in solving challenges with multinational clients will come from actively listening to their needs, understanding the international marketplace and deploying a thoughtful solution.

The workplace has changed dramatically over the last few years and employers recognize that a new normal exists.

Here are six things benefits advisors' employer clients should keep in mind to better engage employees during open enrollment and help them reap the true value of their health plans all year.