Benefits Sales Strategies

Shiny objects won’t cut it anymore. Every initiative must drive workforce health, financial performance and long-term strategic value.

Although the original House of Representatives version provided for extensive health care changes and pharmacy benefit manager (PBM) reforms, the final of the One Big Beautiful Bill Act (OBBB) contains only a few provisions that affect employee benefit plans.

The Northeast Valley Health Corp. in Los Angeles County could be a poster child for the benefits of sharing health data electronically.

“Digital enablement is a decisive factor, with 90% of dental brokers and 92% of vision brokers citing it as an important part of the carrier offering,” according to the 2025 Pulse Report from the technology services company Skygen.

Benefits professionals would be wise to recognize these schemes for what they are — and avoid them.

To tackle these financial challenges, employers’ top priorities over the next three years are company medical costs, company pharmacy costs, and affordability for employees.