Benefits Sales Strategies

"ICHRAs allow employers to offer a spendable allowance to employees to shop for individual health insurance from the entire marketplace of options," says Annie Bushey, client executive at Holmes Murphy & Associates.

Starting in 2026, a proposed CMS rule would require plans to respond to a standard request within seven days, typically, instead of the current 14, and within 72 hours for urgent requests.

As agency leaders and sales professionals, we must pay attention to HR trends to get ahead in today's job market.

Benefits advisors and brokers need to understand price transparency from the participant and provider perspectives, the compliance mandates new federal regulations aim to achieve, and most importantly, what strategies benefits professionals can take to optimize their role and value.

Also, level funding is a midway approach for employers ready to move away from a fully insured plan while keeping the consistency and predictability that came with it.

Your clients are looking for ways to build a more people-centered HR strategy. Here's how you can help.