Benefits Sales Strategies

A high percentage of employees view all of the information given to them at open enrollment as “the tower of benefit misery.” Really? Employers should be offended; so should brokers and consultants.

At her BenefitsPRO Broker Expo session, Susan Combs will help brokers figure out how to calculate their worth in a new era of benefits consulting.

This year's outstanding brokers embrace disruption and new ways of thinking about the benefits industry, and they emphasize their roles as consultants who provide a range of services.

Prospecting and marketing should be intentional activities that producers and the agency engage in on a daily basis. You can't have one without the other.

Artificial intelligence is no longer a futuristic sci-fi hope; it's a set of algorithms and technologies. What does it mean for health care?

If brokers demand changes and improvements today, they are more likely to get their way.