Benefits Sales Strategies

The 2026 Advisor of the Year will be announced at the BenefitsPRO Broker Expo, April 28-30 in Chicago, IL. The winner will be further profiled after the announcement.

Annuitization to secure a lifetime income stream is far from the only option available to annuity purchasers.

Thirty years in the business has taught Al Schiebel that while data and humor build the relationship, it's his 'people-first' conviction and grit that turn complex benefits into client peace of mind.

Kristine Scheer is a transformational force in benefits, replacing the industry's 'status quo' with a fiduciary-first approach that balances sophisticated data transparency with a deeply human-centered mission.

Dennis Hartin proves that leaning into complexity and radical transparency is the only way to fix a broken benefits system.

The benefits advisors and HR teams that will lead in this new era are the ones capable of adapting swiftly and supporting employees as individuals.