Benefits Sales Strategies

The competency of innovation is about placing bets in a variety of places, with varying degrees of risk in each.

Netflix owns no movies. Uber owns no cars. Airbnbowns no homes or hotels. But each is the most innovative and disruptive company in its industry because they own their marketplaces, they own the interfaces, and theyve made payment seamless. Its time for similar innovation in the employee benefits industry.

See if youre making any of these selling mistakes and take some time to work on them.

Insurance commissioners across the country are pushing for new rules to force insurers to give their members more options, a response to increasing pressure from consumers unsatisfied with the number of providers offered by plans sold on PPACA insurance marketplaces.

How important is an advisory firms succession plan?

There are many new challenges faced by brokers, which can be addressed by employing innovative strategies that will enable them to remain competitive, differentiate themselves, and thrive.