Benefits Sales Strategies

Over the last few years, the social media epidemic has created a plethora of websites devoted to finding our way through the stuff of life. Incredibly, companies like Facebook, Twitter and LinkedIn have grown exponentially by connecting everyone to everyone else.

Its pretty clear that whoever said theres no such thing as a stupid question never worked in the insurance industry.

Larry Gordon, Atlantic Risk Management Corp., Columbia, Md.

Producers too often run their business without letting their teammates know whats important. Everyone may have a general sense of the mission, but not on what they need to do to make it happen.

Imagine what the world of benefits will be like in 35 years, in 2046, when some begin hitting 100. The real future will be strange and a lot more complicated.

Sure, theres real moneyand real challengeinvolved in selling products to the big guys in the business. But there can be real benefits (so to speak).