Benefits Sales Strategies

While access to mental health services is a problem for just about everyone, everywhere, the LGBTQ+ community is facing a dangerous trifecta — cultural and political volatility, an accelerating mental health crisis, and an inequitable healthcare system — that needs immediate and sustained action.

Technology is the fastest changing — and fastest growing — aspect of the voluntary benefits industry.

As a benefits professional, you want to be part of the solution, not part of the problem when your cash-strapped business-owning client find themselves in a difficult situation, facing reorganization and layoffs.

Health benefits will always be an investment, especially for SMB, but new options on the market can help make the investment really pay off for employees and business owners alike.

In an era marked by shifting legal landscapes and evolving societal attitudes, employers find themselves at the forefront of addressing this pressing need.

Discussed below are some of the most common contractual provisions that plan fiduciaries and benefits advisors must know to avoid and/or expose a self-serving PBM.