Consumer Driven Health Care

Leadership at the top of both major political parties is undergoing incredible change and politicians need to find a message that speaks to the American people.

At the 2018 BenefitsPRO Broker Expo, freshbenies executives Reid Rasmussen and Tonia Degner discussed the power of machine learning and AI, and the impact those technologies can have on health care.

The concept is simple: ask three brokers to present a cost-cutting strategy they had used with their clients and evaluate how successful each was.

In working toward the same goal, both medical professionals and benefits professionals face many of the same opportunities and challenges, particularly when it comes to the growing role of technology.

BenefitsPRO Broker Expo speakers David Contorno and David Morse-Schindler discuss the big technology gap in the health care industry and offer solutions on what can be done.

Adding more direct-to-consumer health services could be crucial for the success of CVS's $68 billion merger with Aetna, which the companies have touted as a way to control medical costs.