Enrollment

"It is concerning that some workers, especially Gen Z, are reducing their 401(k) contributions due to rising medical insurance premiums," said Kimberly Landry, research director at LIMRA.

Private insurance prices grew 47% more quickly than Medicare rates over this seven-year period.

Decision support tools have helped, and now there's more focus on how AI-driven recommendation capabilities can build on that.

Workers need to understand what coverage options will mean for their children.

Understanding that complexity does not mean criticizing the system. It simply means acknowledging how it operates in practice in order to give employees the support they need to move through that complexity with clarity and confidence.

As organizations evaluate their benefits operations, many are recognizing that COBRA administration works best when it is closely connected to the broader benefits administration process.