Top Broker Innovation Lab Stories
Why the typical insurance sales presentation is all wrong
By Kevin TrokeyHeres the harsh reality. If this is your basic sales pitch, youre wasting everyones time.
The BenefitsPRO Broker Innovation Lab is a project that supports the long-term success and survival of employee benefits brokers, consultants and advisors in a post-health care reform era. The Lab highlights and celebrates benefits professionals and companies that have embraced the changing marketplace and positioned themselves, their practices and their employer clients for success in an ever-shifting landscape. The site features ongoing editorial coverage, including case studies, articles and industry voices, as well as broker profiles.
Heres the harsh reality. If this is your basic sales pitch, youre wasting everyones time.