Consider for a moment what the market would be like if all of the declines and emotional turmoil didn't occur.

In Mel Schlesinger's new book, The Better Medicare Solution: What No One Is Telling You, he does the math and lays out his belief that Medicare Supplements are a much better option for almost all consumers.

CEO to become chairman of the board.

In a mitigating tactic, the company's planned price disclosure will also include an estimate of what typical patients actually pay for drugs.