Here are some practical steps most firms can take to enhance their HR brand for millennial and Gen Z values.

After declining steadily since 2008, the percent of businesses offering health insurance has increased. Why?

Among employees who don't enroll in an HSA, 69 percent say they didn't see the benefit, understand HSAs or take the time to understand them.

The genotyping data a customer gets from 23andMe, for example, would be worth 50 shares, according to Luna.