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You’re not bringing your great skills to your friend’s doorstep because you assume they won’t be interested. Shouldn’t they at least have the opportunity to hear you out and decide for themselves? (Photo: Shutterstock)

Many agents and advisors are hesitant approaching friends for business. They rationalize their reluctance as: “They work with someone else already” or “They know what I do.  If they were interested, they would ask.”  Let’s not forget “I don’t want to risk to the friendship.”  That logic is often wrong.


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