You're not bringing yourgreat skills to your friend's doorstep because you assume theywon't be interested. Shouldn't they at least have the opportunityto hear you out and decide for themselves? (Photo:Shutterstock)
Many agents and advisors are hesitant approachingfriends for business. They rationalize theirreluctance as: "They work with someone else already" or "They knowwhat I do. If they were interested, they wouldask." Let's not forget "I don't want to risk to thefriendship." That logic is often wrong.
The $10 bottle of wine
Let's look at the first of two examples. Suppose you are a winefan. Your friends are too. You discover this great bottle ofCabernet from California. It tasted just like that fiftydollar bottle someone served at dinner. It was delicious! Would youtell your wine-loving friends about it?
The answer is, "Of course I would!" The logic issimple: They would want to know. It would be a benefit to them, andthey would enjoy it. I made a good find and I want toshare it with people I like.
Continue Reading for Free
Register and gain access to:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.