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graphic of woman seeing dollar sign thru telescope You probably already evaluate the portability of each product as a part of your carrier/product selection, but do you fully understand the programming and support they offer? (Photo: Shutterstock)

In part one of this series, we posited that to get the most from a sale, both a highly integrated communication strategy for initial enrollment and a well-defined re-enrollment strategy were essential. But is there another piece of low-hanging fruit that you are overlooking to help maximize case revenue?

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