You probably already evaluate the portability of each product as a part of your carrier/product selection, but do you fully understand the programming and support they offer? (Photo: Shutterstock)
In part one of this series, we posited that to get the most from a sale, both a highly integrated communication strategy for initial enrollment and a well-defined re-enrollment strategy were essential. But is there another piece of low-hanging fruit that you are overlooking to help maximize case revenue?
As workforce demographics change, and as the average employee tenure at any given company grows shorter, what actions are you and your carrier partners taking when employees change jobs or retire?
Bonnie Brazzell and Nick Rockwell, Eastbridge Consulting Group, Inc.
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