Special Report

The state of voluntary benefits

The demand for voluntary benefits has been growing for years, but COVID-19 and the events of the past year provided clear evidence that employees need more access to diverse benefits options. While a growing number of employers and benefits advisors have tested the waters of voluntary benefits in recent years, we're now entering an era where truly customized benefits packages are a must for employers who want to remain competitive.


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Voluntary benefits trend chart

Brokers and employers went into this past employee benefits open enrollment season armed with entirely new playbooks. One key area of focus was voluntary benefits, the need for which have become more evident during the pandemic. According to new data from Aon, employers offering voluntary benefits increased 27% during the past enrollment period.

Related: 3.5 not-so-voluntary trends that will continue in 2021 and beyond

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Emily Payne

Emily Payne is the current deputy editor for ALM's Business & Finance Markets and former managing editor for BenefitsPRO. A Wisconsin native, she has spent the past decade writing and editing for various athletic and fitness publications. She holds an English degree and Business certificate from the University of Wisconsin.

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