Benefits Sales Strategies

With inflation, market volatility and the lingering pandemic, now's the time to offer guidance, tools and resources to help workers make the best decisions to balance current financial needs without jeopardizing their future.

Regardless of the path to reducing prescription drug costs, a fundamental starting point is transparency — supplying all stakeholders with clear data on where the money is going and what it's for.

Many employees feel strongly that their employer has a responsibility to not only provide competitive pay, but also holistic benefits and financial wellness tools.

These may take time and cost money, but they have gotten results for the agents and advisors who invested in both.

These benefits include increases to maternity leave, child care services, and access to fertility and family-planning services, as well as wellness offerings for female and female-identifying employees.

For sponsors of employee health plans, there are both positives and negatives.