Benefits Sales Strategies

Employers who develop a flexible, cost-aware, employee-centric strategy now will be better positioned for what’s next.

Health benefit costs rose by 4.5% in 2024, with an increase of 5.8% expected for this year, according to a Mercer survey of more than 700 organizations.

Last year, GLP-1s dominated many employer conversations as demand surged and pressure mounted from employees clamoring for the wonder drugs. Today, the pressure on employers to cover them is intensifying, and I believe it will continue to as oral GLP-1 medications likely enter the market as early as next year.

Among the most notable provisions are making permanent the individual tax changes first put in place in 2017; additional tax cuts to individuals and businesses, including new deductions for tips and overtime pay; an expanded child tax credit and standard deduction; a permanent 100% bonus depreciation and domestic research and development expensing.

As the nature of work continues to shift, smart companies are staying ahead by prioritizing wellbeing in ways that are strategic, inclusive and sustainable.

By looking at the data, modeling possible impacts and helping design proactive, personalized communication, benefits advisors can assist their HR partners in navigating uncertainty with confidence.