Benefits Sales Strategies

Health care is always changing and it's essential that brokers, employers and individuals stay up to date. But the question is, how do you do so?

We asked our readers what the most unique or creative thing they've done (planned or otherwise) that has left an impression on a prospect or client.

Belief that we can still be responsible consumers is perhaps the hardest task in today's health care market, but we must tackle it now.

For some advisers it is just a matter of getting a better understanding of the employer's needs.

Group health brokers who sell themselves as being innovative and non-status quo continue to ignore enhanced voluntary benefits, thus serving only half their clients and arguably snubbing those who need their cost-saving strategies the most: the employees.

We are seemingly on the cusp of a revolution in AI-driven health care services. To maintain competitiveness, companies need to start incorporating tools and services that use these advanced technologies now.