Benefits Sales Strategies

Here are three ways brokers can help public sector employers build robust benefit programs that manage costs, while maintaining coverage.

Producers surveyed by Ernst & Young tend to agree: Insurers must focus on developing 'new and innovative products.'

While many consumers may be negatively impacted, the anticipated regulatory change to Obamacare is a major opportunity for one group: health insurance brokers.

Keith Scally, VP of product, at Maxwell Health, shares his perspective on what makes innovation in employee benefits such a unique proposition, the trends shaping the industry, how theyre affecting brokers, and the massive potential opportunity technology can open up to their businesses.

Talking through examples with clients may spark some new ideas for them to utilize in their communications. Here are three products that could be helpful to highlight.

A social psychologist and self-described 'Godfather of Influence' shows how to steer a person into saying 'yes' before you've even delivered your whole message.