Benefits Sales Strategies

The Council For Disability Awareness (CDA) and Life Happens nominated May as Disability Insurance Awareness Month in order to raise awareness about the importance of income protection. Statistics reveal that one in four of todays 20 year-olds will become disabled before reaching age 67!

How voluntary insurance helps workers of all stages

I was talking to a broker the other day about pre-taxing benefits in a small business and he said, It isn't 1998 anymore."

The employee benefits landscape is changing rapidly. Brokers can lead the way by investing in the right benefits marketplace solutions to offer better value and service that combine the quoting of core benefits and expanded ancillaries, decision-support, enrollment, and benefits administration into one integrated experience for brokers, employers and employees.

In our industry, once a method has led to multiple successes, its logical to try the same tactics with every potential client and to then teach those tactics to agents. But just as some prefer quirky Indies to explosive action movies, your new group may not care about the package...

We have discussed the dangers faced by brokers who have not developed meaningful value-added, consultancy-based services for their employer clients.